A new world of Hucke - numerous brands under one roof in the new showroom at Halle 29 in Düsseldorf

Hucke AG can now be experienced in person: the fashion company from Lübbecke is creating a forum in the new "Hucke World of Fashion" in the fashion and trade fair centre Düsseldorf, which will present a large number of the Group brands. Hucke is not only showing its colours in terms of fashion: the presentation of the brands at a central location exclusively for specialist retailers also marks the start of a new marketing strategy, which focuses on the brand character of each individual label.

At the beginning of July, Hucke AG will open a order and showroom centre for the VENICE BEACH, HUCKE BERLIN, FRANK EDEN, U.S. POLO, BUSH, LUFTHANSA LEISUREWEAR BY BUSH and BUSH SPORTS brands, which will be open all year round in the trendy Halle 29, a former industrial hall on Rheinmetall Allee in the Derendorf district of Düsseldorf, which was built at the end of the 19th century. With its location directly on the Düsseldorf "fashion mile", "Hucke World of Fashion" is in the direct proximity of other well-known brands such as Gerry Weber, Benvenuto, Brax and many others. An attractive ambience has been created over an area of 1,250 square meters which is an impressive presentation of Hucke AG's comprehensive fashion expertise. All the elements of the showroom have been designed to be mobile so that it is extremely flexible despite its fixed location and can respond to changes in fashion directly.

With the "Hucke World of Fashion", Hucke AG has thus created a highly presentable position close to the trade fair centre that will generate increased attention for the individual brands in the retail sector. The "Hucke World of Fashion" will be open at Halle 29 following the next CPD trade fair.

Hucke Aktiengesellschaft

Lübbecke, 21 June 2006